Foreign Brands Entering China, Done Right

MURUI

The partner that takes foreign brands into China — from entry and setup to lasting growth.

Shanghai Consumer Goods Cross-Cultural Partnership

Repeatable China Entry Path

MURUI (Shanghai) Technology Co., Ltd., headquartered in Shanghai. We steer foreign brands from entry and setup to growth.

Focus: luxury, household goods, lifestyle, education, culture
Multilingual, cross-cultural, deep China–Europe–global networks
Based in Shanghai — global gateway to China

We stay with your brand from the first step to lasting growth.

Shanghai · Global Gateway

Based in Shanghai, we connect global brands with the Chinese market and supply chains.

0+ Partner Brands
0 Industry Verticals

Four Core Services for China Entry

Centered on brand and cross-cultural partnership, covering entry, setup, operations and growth at every node.

01

Brand Entry Consulting & Partnership

Complete guidance from market assessment through registration to your first successful channel launch.

Entry Assessment Registration & Compliance Channel Launch Full-cycle Support
02

Brand & Channel Operations

End-to-end management of your e-commerce presence, supply chain, and local production partnerships.

E-commerce & Platforms Supply Chain OEM Sourcing & Production
03

Executive Exchange & Custom Visits

Curated business visits, industry park matchmaking, and investment promotion for decision makers.

Business Visits Industry Matchmaking Investment Promotion
04

Cross-border KOL & Events

On-the-ground event execution, livestream campaigns, and influencer content tailored for the Chinese market.

Inbound Ground Handling Event Planning Livestream & Content

Diagnose · Launch · Grow

01

Diagnose & Plan

  • Market entry assessment
  • Positioning & strategy
  • Compliance roadmap
02

Launch & Set Up

  • Registration & licenses
  • Channel build-out
  • First batch on shelf
03

Grow & Stay

  • Operations optimization
  • Supply chain
  • Long-term partnership
Not a one-off — we accompany the whole journey with your brand.

From Luxury to Lifestyle

From premium to mass, from products to culture — we build your complete China footprint.

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Luxury & Fragrance

Premium brand entry · Select channels · Brand licensing

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Consumer Brands & Household Goods

Brand setup · E-commerce retail · Supply chain

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Lifestyle Services & Culture

Lifestyle brands · Cultural experiences · Partnerships

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Education & Executive Exchange

Customized visits · Industry matchmaking · Exchange

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Industry & Industrial Goods

Industry matchmaking · Supply chain · Audit & QC

Hands-on China Track Record

A composite team spanning foreign HQ, local operations and entrepreneurship — fluent in brands, supply chains and the Chinese market.

01

Richemont · Foreign JV Setup

Built the Richemont–Alibaba JV and Tmall stores

02

Le Jardin Retrouvé · APAC Director

Led luxury growth, fundraising, M&A and China operations

03

Elvie · China General Manager

Full P&L; local OEM sourcing and production

04

P&G · Global New Products & Supply Chain

Global product launches; APAC supply chain management

05

ANGEL SIMPLE · Founder

Consumer venture: factory build-out and brand acquisition

06

Digital & E-commerce Operations

Tmall luxury, JD.com, TikTok, livestreaming and TP management

Trusted by Leading Brands

Luxury Maison

Cartier
Van Cleef & Arpels
Piaget
Jaeger-LeCoultre
Vacheron Constantin
Montblanc
IWC Schaffhausen
Roger Dubuis
Le Jardin Retrouvé
Panerai

Fashion

Dunhill
Chloé

Consumer Goods

Mattisu 麦蒂酥
Pampers
Angel Simple 天使简约

Smart Tech & Platforms

Elvie
Tmall 天猫
RED 小红书
TikTok
JD.com 京东
AliExpress
Tencent 腾讯
Net-A-Porter

Policy and Market Windows Are Opening Together

0 Countries Unilateral visa-free countries, including 35 in Europe
0% Arrivals 2026 Q3 11.601M visitors in Q3 2026; 77.5% visa-free
0% New FIEs 2025 70,392 newly established foreign firms nationwide
¥0B Fragrance 2025 China fragrance market ≈ RMB 30bn, up about 20%
Source: National Immigration Administration · Ministry of Commerce · Industry public reports (data 2025–2026)

Three Reasons to Work with Us

01

Hands-on Operators

We built foreign JVs and Tmall luxury stores ourselves — not paper consulting.

02

Full-cycle Partnership

From diagnosis and launch to growth, we run the journey with you — not point services.

03

Cross-cultural Bridge

Multilingual team with deep China–Europe–global networks on both sides.

Four Simple Steps to Work Together

01

First Chat

Understand your brand goals and China plans

02

Diagnosis

Provide entry diagnosis and a customized plan

03

Sign & Kick Off

Define scope and milestones

04

Delivery

Full-process execution and ongoing partnership

MURUI

MURUI (SHANGHAI) TECHNOLOGY CO., LTD

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WeChat: muruimktech
WeChat QR Code MURUI
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WeChat ID: muruimktech

Shanghai · China

Your brand in China — one conversation away.