The partner that takes foreign brands into China — from entry and setup to lasting growth.
MURUI (Shanghai) Technology Co., Ltd., headquartered in Shanghai. We steer foreign brands from entry and setup to growth.
We stay with your brand from the first step to lasting growth.
Based in Shanghai, we connect global brands with the Chinese market and supply chains.
Centered on brand and cross-cultural partnership, covering entry, setup, operations and growth at every node.
Complete guidance from market assessment through registration to your first successful channel launch.
End-to-end management of your e-commerce presence, supply chain, and local production partnerships.
Curated business visits, industry park matchmaking, and investment promotion for decision makers.
On-the-ground event execution, livestream campaigns, and influencer content tailored for the Chinese market.
From premium to mass, from products to culture — we build your complete China footprint.
Premium brand entry · Select channels · Brand licensing
Brand setup · E-commerce retail · Supply chain
Lifestyle brands · Cultural experiences · Partnerships
Customized visits · Industry matchmaking · Exchange
Industry matchmaking · Supply chain · Audit & QC
A composite team spanning foreign HQ, local operations and entrepreneurship — fluent in brands, supply chains and the Chinese market.
Built the Richemont–Alibaba JV and Tmall stores
Led luxury growth, fundraising, M&A and China operations
Full P&L; local OEM sourcing and production
Global product launches; APAC supply chain management
Consumer venture: factory build-out and brand acquisition
Tmall luxury, JD.com, TikTok, livestreaming and TP management
We built foreign JVs and Tmall luxury stores ourselves — not paper consulting.
From diagnosis and launch to growth, we run the journey with you — not point services.
Multilingual team with deep China–Europe–global networks on both sides.
Understand your brand goals and China plans
Provide entry diagnosis and a customized plan
Define scope and milestones
Full-process execution and ongoing partnership
MURUI (SHANGHAI) TECHNOLOGY CO., LTD
Shanghai · China
Your brand in China — one conversation away.